About
For TrackMedRec, I designed a comprehensive healthcare website while also creating sophisticated dashboard interfaces and supervising the mobile design team. The website serves as the public-facing platform that introduces patients, healthcare providers, and pharmacies to this unified healthcare system. While I can't showcase the dashboard designs due to client confidentiality agreements, they were a critical component of the project that required careful attention to both user experience and information security.
Challenge
In healthcare, trust is everything. TrackMedRec needed a website that not only explained its digital health record platform but also made users feel confident, secure, and motivated to engage.
Design Approach
As the Product & UI Designer, I focused on:
Understanding the core mission of simplifying health record management
Designing a visual identity and layout that feels professional yet approachable
Crafting a website structure that guides visitors clearly from awareness to action
Visual Design Strategy
The website uses a warm, clinical colour palette to balance professionalism with friendliness. Ample white space, bold headings, and intuitive layouts ensure the design feels calm, accessible, and easy to navigate – crucial for healthcare users who may already feel overwhelmed.
Reflection & Learnings
Designing Track Med Rec’s website reinforced my belief that good design goes beyond aesthetics – it’s about creating clarity, building trust, and empowering users to act confidently.
Key Takeaways:
Simplifying healthcare offerings builds user trust and clarity
Strategic use of colour and imagery enhances emotional connection
Clear hierarchies and CTAs guide users seamlessly towards their goals
